Gerard receives his Customer Service Award from Steven Gabriel

Gerard receives his Customer Service Award from Steven Gabriel

Going the extra mile and looking after the customer – no matter what their needs – has earned Gerard Heath a top retail award sponsored by Progress to Excellence.

Gerard, 37, who is assistant manager at Hugo Boss in Liverpool One, received the Customer Service Award at the first Liverpool Retail Awards, held to recognise the major contribution the city centre’s shops make to the economic and social life of the region.

After accepting his award from Steven Gabriel, national training manager at Progress to Excellence Ltd, at a ceremony at Liverpool Cathedral, he said: “Retail is a dynamic industry, particularly in a place like Liverpool where both men and women are incredibly conscious of how they look and are prepared to spend a lot of money on clothes.

“It’s therefore important that customer care is at the centre of everything we do in store and that we go the extra mile to make sure everyone who walks through our door gets the best attention.

“But it’s not about how much the customer is planning to spend – it’s about giving the same excellent service to everyone whether they’re buying an expensive suit or a pair of trainers.”

Partnering with event organisers to sponsor the Customer Service Award has given Progress to Excellence the opportunity to applaud retail staff like Gerard who every day go above and beyond in their roles to exceed customer expectations.

Damian Burdin, chief executive at Progress to Excellence Ltd, said: “Our involvement with the awards stems from this company’s ethos of putting people first and a commitment to training and education, with the end result of making life better for customers in the sectors we serve.

“It’s an individual’s everyday efforts and by them striving to be the best during their working day that makes a real difference.”

Progress to Excellence offers a variety of qualifications in the retail industry.

Retail Skills Level 2 is aimed at learners who are currently working within the retail sector and who wish to develop their knowledge and understanding. A Retail Knowledge Apprenticeship Level 2 is perfect for staff in roles such as retail assistants, counter assistants, stockroom/warehouse assistants, visual merchandisers and cash point operators. A Retail Skills (Management) Apprenticeship at Level 3 is ideal for staff in a managerial position.

For more information about gaining qualifications in the retail sector, please contact Progress to Excellence on 0151-650 6933 or email